Ever wondered what’s in the average woman’s makeup bag?

According to recent insights, women carry around $104 worth of cosmetics on average. That’s a lot of beauty packed into a small space! Let’s break down what this means, why it matters and what’s likely inside those bags.

The $104 figure comes from studies analyzing the contents of women’s makeup bags, reflecting a mix of everyday essentials and a few luxury items. This amount varies depending on personal style, brand preferences and how often someone refreshes their stash. For many, the makeup bag is a curated collection of must-haves, balancing practicality with a touch of indulgence.

So, what exactly makes up that $104? Here’s a look at some common items and their typical costs:

Foundation or BB Cream: A mid-range foundation can cost $20–$30. It’s often the priciest item, as it’s the base for most looks.

Mascara: A good mascara runs around $10–$15, with drugstore brands like Maybelline or high-end ones like Lancôme.

Lip Products: Lipstick or gloss averages $8–$15 per item. Many women carry at least two shades for versatility.

Eyeliner and Eyeshadow: A pencil liner ($5–$10) and a small eyeshadow palette ($15–$25) are staples for quick eye looks.

Blush or Bronzer: These add a healthy glow, typically costing $10–$20.

Tools: Brushes, sponges, or applicators might add another $5–$15, depending on quality.

This mix reflects a practical yet versatile kit, perfect for daily touch-ups or a night out. Of course, some opt for drugstore steals, while others splurge on brands like Charlotte Tilbury or Fenty Beauty, pushing the total value higher.

The $104 makeup bag is a fascinating snapshot of modern beauty culture. It’s a blend of necessity, creativity, and personal style, all packed into a small pouch. Whether you’re a drugstore devotee or a luxury lover, your makeup bag tells a unique story.

So, what’s in your bag? And is it worth more (or less) than $104? Drop a comment and let us know!