A Flamin’ Hot Cheeto, nicknamed “Cheetozard” for its resemblance to the Pokémon Charizard, sold for $87,840 at an auction run by Goldin on March 2nd, 2025. It started with a modest $250 bid back on February 10th, but after 60 bids, it skyrocketed to a winning bid of $72,000—plus a 22% buyer’s premium that bumped it up to the final price.
This 3 inch spicy snack, preserved and mounted on a custom Pokémon card in a clear storage box, was originally found by 1st & Goal Collectibles in Georgia sometime between 2018 and 2022. It went viral on social media in 2024, which clearly fueled the bidding frenzy. People are nuts for Pokémon nostalgia—and apparently for oddly shaped snacks too!
The Social Pie Network! 