
There’s a huge buzz around Costco’s release of their Butter Sugar Cookies with Sprinkles, which fans are calling a dupe for Crumbl’s popular Confetti Sugar Cookie!
This news broke yesterday, March 5th, 2025, and it’s already got people talking. Costco’s bakery dropped these cookies, and they’re being compared to Crumbl’s soft, slightly underbaked treats because of their similar texture and sprinkle topped vibe.
Fans on social media are losing it, with some saying they’ve already devoured them and others joking about their diets taking a hit. One person even suggested sandwiching Kirkland vanilla ice cream between two of these bad boys, which sounds like a game changer. Another tip floating around is that they freeze well and still taste great cold. Costco’s clearly not messing around with this one and it’s got Crumbl fans curious if it’s a legit rival.